A significant portion of the region’s population belongs to the Church of Jesus Christ of Latter-day Saints, and the church’s prohibition on tea and coffee has spurred a niche beverage market that has intensified in the last decade, hitting a fever pitch during the pandemic. Since the first Swig opened in 2010, dozens of soda-shop chains and independent soda shacks have opened from Idaho to Utah to Arizona, an area of the Mountain West sometimes called the Mormon Corridor. “They have really good carbonated-water drinks, and because carbonated water itself is disgusting they mix it with fresh fruits and sugar-free syrups and stuff,” she said, “and it makes it taste really yummy.” She usually orders a Save Me Jade - Diet Dr Pepper with sugar-free vanilla and coconut flavor syrups - but every now and then she’ll change her order if she wants a break from caffeine. Durfey, visits the shop at least three times a week. George, Utah, when the first Swig soda shop opened its doors there. Samantha Durfey was a high school sophomore in St.
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